Course Overview:
As the landscape of marketing continues to evolve, it’s crucial for professionals to adapt to emerging technologies to stay relevant and competitive. This course is designed to empower marketing professionals with the knowledge and skills necessary to leverage Artificial Intelligence (AI) effectively in their strategies. By understanding the fundamentals of AI and exploring its practical applications in marketing, participants will not only overcome their fears but also discover new opportunities for growth and innovation.
Course Objectives:
- Understand the fundamentals of AI and its relevance to marketers.
- Create a comprehensive AI glossary of terms relevant to marketing professionals.
- Explore the evolution of Generative AI and its implications for marketing strategies.
- Analyze the development and significance of GPT within the context of AI advancement.
- Identify common AI use cases in marketing and learn how to initiate and implement AI technologies in marketing strategies.
- Gain insights into purchasing AI technologies for marketing purposes.
- Harness the power of customer micro-segmentation enabled by AI.
- Discover the future of advertising with AI as an omnipresent assistant.
- Uncover AI advantages across various marketing domains including analytics, communication, PR, content marketing, customer experience, email marketing, SEO, social media, graphic design, video creation, podcasting, blog management, article writing, influencer marketing, affiliate marketing, and e-commerce.
- Address marketer’s fears of becoming obsolete and help them shift their mindset towards adopting AI as an assistant for enhanced productivity and innovation.
- Showcase how learning AI in marketing will help professionals stay relevant in their current roles or transition to new opportunities where their skills are valued and celebrated.
